Dreaming up products with a purpose, Supergoop! has been beating the odds of sun damage for more than 15 years. Founded by Holly Thaggard, the brand is constantly reinventing the SPF sphere with its innovative formulas and unseen sunscreen. Understanding that these sun-shielding saviours aren’t just for summer, Supergoop!’s curated collection is filled with formulas for every skin type, texture and concerns. Now, all that’s left to do is protect your skin come rain or shine.
Understanding that the biggest barrier to ensuring SPF is a daily habit is finding a formula that’s right for you, Supergoop! dreams up over 40 skin-shielding solutions. From morning moisturisers to unseen sunscreens, the edit primes and protects your skin from harmful UV rays and other environmental aggressors. The result? A soft, supple and most importantly, shielded sign off.
THE FOUNDER’S STORY:
When her friend was diagnosed with skin cancer, Supergoop!’s founder, Holly Thaggard, embarked on her journey to learn everything she could about sun damage – which led her to think about sunscreen and why we’re reluctant to wear it. Deterred by greasy textures, chalky finishes and dubious ingredients, Holly’s objective was clear – develop a range of broad-spectrum solutions that people will want to apply. And thus, Supergoop! was born.
SUPERGOOP!’S COMMITMENT TO THE PLANET:
Protecting the planet and all its inhabitants, Supergoop!’s products are cruelty-free and clean. Free from oxybenzone, octinoxate, parabens and another 1600+ ingredients on the brand’s ‘No list’, these sun-shielding solutions are formed with only the best skin-loving formulas.