The Ordinary has firmly cemented itself as a leader in science-backed skin care. Taking the guesswork out of building a regime, it ditches unnecessary, filler ingredients for familiar, hard-working actives that deliver promising results. The brand’s simple, but clinical formulas boast a daily routine that quickly addresses your common skin, hair and body concerns.
THE ORDINARY BESTSELLERS
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Discover a potent line-up of industry-adored serums and masques, designed to help banish blemishes and keep your breakouts at bay.
Complexion feeling tight? No problem. Quench your skin’s thirst with a wonderful selection of moisture-locking solutions and serums.
DULL & UNEVEN TONE
Targeting signs of pigmentation, dullness and uneven skin tones, this range unlocks lit-from-within radiance with its host of glow-boosting formulas.
FINE LINES & WRINKLES
Helping to smooth out fine lines and creases, these formulas deliver a surge of hydration to promote a plumped, bouncy complexion.
DISCOVER THE ORDINARY
Describing its products as ‘clinical formulations with integrity’, The Ordinary keeps honesty and trustworthiness at its core. Blurring the lines between science and skin care, the brand fuses active ingredients that boost hydration, help fight pigmentation and replenish your complexion for brighter looking skin. Plus, with each of the powerhouse’s formula free of filler ingredients, they are quickly absorbed and deliver real results... Even on sensitive skin.
Not only is the brand committed to creating science-backed formulas, but it has also been awarded a Leaping Bunny Cruelty-Free, PETA Cruelty-Free and Vegan and a Donates to Charity Proof Point from our third-party verification partner Provenance. Between 2022-2023 The Ordinary has awarded $225,000 to CARE Canada, Global Medic, Canadian Red Cross and Unicef. This means, the brand joins our curated collection of Cult Conscious beauty brands!